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Luxury brand management has been around for as long as the fashion industry, but the profession has only significantly grown in popularity in the last few decades. In order to appeal to the targeted clientele, high-end merchandise needs brand managers to make strategic moves for promotion and branding. As such, luxury brand management is a driving force in the success of the fashion industry. All brands, big or small, have brand managers in place to market the luxury products for the public. Luxury brand managers have a critical role in corporate decisions, given the expertise and value they bring to the organisation.
If the luxury brands world excites you, perhaps luxury management is the career for you, and luckily there are courses available to introduce you to the profession. The entry requirements for getting into a luxury brand management course are relatively straightforward, and they usually include:
According to the US Bureau of Labour Statistics, luxury brand management has been a strong academic field for years. So if you are determined to become a luxury manager, it is essential that you acquire the right credentials, as in the right degree or diploma, to support your career path.
However, in addition to academic credentials, you are expected to show a few other characteristics as well, such as:
Luxury management has evolved at a rapid pace in the past few years. It is one of the most vibrant industries in the world, making the idea of working in this sector even more appealing. The best thing about pursuing degree and starting a career in luxury brand management is that you can land various kinds of roles based on your interests and expertise. Here is a list of careers you can chose from:
Luxury brand management is on the verge of becoming an economic phenomenon. A luxury brand manager will have to closely analyse the market trends and research about customers’ needs and demands in order to strategise better. Luxury fashion brands employ managers who are capable of elaborating and implementing brand strategies that can make a significant and positive influence on the brand image. So what exactly do luxury brand managers have to do on a normal business day?
According to payscale.com, the average salary of an entry-level luxury brand management position is around £32,873 per year. In addition, with the right kind of expertise, the opportunity for professional growth in luxury brand management is tremendous.
As the world is gradually embracing the importance and economic contribution of the luxury fashion industry, more and more students have become encouraged to take up this line of study. This sudden growth in the industry has also stimulated esteemed institutions to include this as one of the courses offered.
One of the most well-known colleges to offer a luxury management course is Berlin School of Business and Innovation (BSBI). They are offering a post-graduate course of MA in Fashion Retail and Luxury Management.
If you want to tap into your passion for fashion and make a career out of it, then this is the perfect option for you. Don’t wait too long and sign up for the course now!
This article was written by Meghdeep Patnaik and edited by Luna Campos.