Blog

The recent pandemic is one of the largest global crises the world has ever seen. It has significantly impacted economies, different industries and businesses across the globe. These trying times have also shown us that we can ride out any problematic scenario with teamwork, patience and effective leadership.

Read this blog to find out how branding your small business can help you stand out from the competition and resonate with your audience.

The hotel industry strives to create an extraordinary experience for guests which encourages them back to an establishment time and again. How to build customer loyalty has always been on the minds of hospitality experts, even back in the 80s when they started offering loyalty programmes. 

As pandemic restrictions are relaxed, businesses are gearing up to reopen as soon as they can. While this is good news for those working within hospitality management, they must take steps to adapt to the current situation and help their organisation recover from the effects of the COVID-19 lockdown.

A strong social media presence is a game-changer that has helped many brands to stand out in an increasingly competitive landscape. Marketing is no longer the same in the digital era when customers prefer a more intimate connection with their preferred brands.

Over the years, brands and companies have invested money into researching what appeals to their customers, and marketing strategies and branding techniques have evolved to engage with the public on a personal level.

Being in a managerial role requires the necessary education, insight, and the ability to adapt to current market needs. Read this blog to discover what are top management trends in 2020.

Jeff Bezos, Sheryl Sandberg and Bill Gates are all successful leaders. In order to achieve their success, they have all had to work hard at their ideas and passions whilst developing a range of qualities that encouraged others to invest time and money in them.

Thinking about getting your calendar in order for September? The city of Berlin has a range of great events going on during the month, many of which have gone digital to encourage people to minimise their contact with others.

There are many beautiful parks in Berlin where you can spend an afternoon relaxing, cycling and even swimming. Parks and gardens are also a great place to meet friends, particularly while we’re still expected to observe social distancing. Tiergarten The Tiergarten is one of the top gardens in Berlin and has often been likened to