Blog

Read this blog to find out what businesses must take into account in order to strength their bond with customers. 

Changing your career once you’re already in an established field can be far from a straightforward journey. You will have to navigate through new challenges and unknown territories at each point. However, finding your real purpose at the end of all this can be worth the time and effort.

Did you know that every tenth job in the world is a result of the global tourism and hospitality industry? Many reports suggest that this global industry has a yearly economic turnover of more than $7.6 trillion!

If you want your corporate career to flourish, you’ll need to develop business skills that allow you to take on markets around the globe. Pursuing a global MBA in Germany from a reputed university like the Berlin School of Business and Innovation (BSBI) can be a step in the right direction.

The recent pandemic is one of the largest global crises the world has ever seen. It has significantly impacted economies, different industries and businesses across the globe. These trying times have also shown us that we can ride out any problematic scenario with teamwork, patience and effective leadership.

Read this blog to find out how branding your small business can help you stand out from the competition and resonate with your audience.

The hotel industry strives to create an extraordinary experience for guests which encourages them back to an establishment time and again. How to build customer loyalty has always been on the minds of hospitality experts, even back in the 80s when they started offering loyalty programmes. 

As pandemic restrictions are relaxed, businesses are gearing up to reopen as soon as they can. While this is good news for those working within hospitality management, they must take steps to adapt to the current situation and help their organisation recover from the effects of the COVID-19 lockdown.

A strong social media presence is a game-changer that has helped many brands to stand out in an increasingly competitive landscape. Marketing is no longer the same in the digital era when customers prefer a more intimate connection with their preferred brands.

Over the years, brands and companies have invested money into researching what appeals to their customers, and marketing strategies and branding techniques have evolved to engage with the public on a personal level.