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Businesses rely on visual communication to effectively connect with their customers because visuals are appealing, clear and facilitate the transmission of messages. In our daily lives, we encounter various animations, infographics and other visual tools that stand out amidst a large amount of content.

Events are mostly large groups of people gathering in the same space and sharing moments and experiences. However, the coronavirus disease 2019 (COVID-19) pandemic along with various technological advancements has altered the events industry landscape and shaped its trajectory in response to the changing nature of events. The rise of digital and hybrid events, sustainability

Businesses rely on visual communication to effectively connect with their customers because visuals are appealing, clear and facilitate the transmission of messages. In our daily lives, we encounter various animations, infographics and other visual tools that stand out amidst a large amount of content.

ChatGPT has taken the world by storm and caught the attention of everyone: brands, business heads, industry experts, professionals and even the common masses. According to New York Times, the AI-driven chatbot became code red at Google as the global brand feared it could upend the industry and cause a serious threat.  Meanwhile, other businesses

In the present digitally empowered times, ambitious organisations are becoming liberated from the confines of national borders venturing into global markets. However, simply expanding internationally is insufficient; rather, an entirely new set of skills and strategies are required to succeed in overseas markets. International business management plays a pivotal role in helping companies understand how

Chatbots have become a buzzword in the industry and their popularity has contributed to the new ways we communicate today. People would mainly communicate through emails and calls but now text messaging has become the norm. Similarly, when it comes to business, people aren’t interested in unresponsive customer service or tedious website navigation, they expect

The human resources department is among the most pivotal part of an organisation as they are the ones who are involved in recruiting the right talent. As the business landscape undergoes new changes, the HR department has evolved drastically to stay ahead in the competitive market. The use of artificial intelligence in human resource management is highly

Do you know what Red Bull, Nike, Coca-Cola, Spotify and Domino’s have in common? They all have an excellent marketing strategy that has helped them stay strong in the competitive market. Innovation and creativity combined with a good understanding of what customers want can do wonders for a brand and make them globally successful. If

Online shopping has become a norm in the past decade, and it has pushed the growth of e-commerce industry tremendously. According to Morgan Stanley, the sector has the ability to grow from the current $3.3 trillion to $5.4 trillion in 2026.  Most of us shop online for everyday things but do you ever wonder how

If as a business owner, you have never considered what value your business is giving to the customer, then you probably need to re-work your marketing strategy. Direct marketing no longer works in the modern world where the customer is more interested in the value you bring to the table rather than your product.  HubSpot,