Blog

Welcome to Berlin School of Business and Innovation blog. Read about how to apply to study in Germany, Career Advice and Course-related information.

How chatbots are revolutionising business communication

Chatbots have become a buzzword in the industry and their popularity has contributed to the new ways we communicate today. People would mainly communicate through emails and calls but now text messaging has become the norm. Similarly, when it comes to business, people aren’t interested in unresponsive customer service or tedious website navigation, they expect
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Top 7 summer events in Barcelona for students

Barcelona, the cosmopolitan capital of Spain, is famous for its rich cultural scene. The city that overlooks the Mediterranean Sea offers everything from glorious architecture to beautiful beaches and much more. Barcelona is a great attraction for tourists but it is equally good for students who would prefer to make use of its excellent educational
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Artificial Intelligence in education

Artificial Intelligence (AI) has the potential to address some of the biggest challenges in education today, as various educational institutions around the world utilize AI for various purposes. Students, teachers, parents, as well as the educational institutions themselves, view education from a wholly different perspective as AI has the potential to revolutionize the education sector
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How ChatGPT can be a useful tool for students

ChatGPT has completely revolutionised the job industry by simplifying many mundane tasks and enhancing productivity. Not only is Chat GPT helping us in the workplace, but it is also giving students an extra helping hand with their studies as well. Since lockdown, we have witnessed the massive role that technology has played in advancing the
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How AI is transforming the human resources department

The human resources department is among the most pivotal part of an organisation as they are the ones who are involved in recruiting the right talent. As the business landscape undergoes new changes, the HR department has evolved drastically to stay ahead in the competitive market. The use of artificial intelligence in human resource management is highly
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How to create an effective marketing strategy for business growth

Do you know what Red Bull, Nike, Coca-Cola, Spotify and Domino’s have in common? They all have an excellent marketing strategy that has helped them stay strong in the competitive market. Innovation and creativity combined with a good understanding of what customers want can do wonders for a brand and make them globally successful. If
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Why your business needs strategic marketing to be a success

If as a business owner, you have never considered what value your business is giving to the customer, then you probably need to re-work your marketing strategy. Direct marketing no longer works in the modern world where the customer is more interested in the value you bring to the table rather than your product.  HubSpot,
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What value does a Global MBA degree hold in a post-pandemic world?

With the changing business landscape, a student’s choice of programme changes too. Global MBA programmes gained prominence with rising global opportunities as they gave professionals a chance to tap into the international market. Various businesses, including many major brands, realised that expanding into foreign territories was necessary for growth and success.  This impacted the rise
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