MA in Strategic Marketing
The MA in Strategic Marketing will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organisations, as well as giving you an overview of the different requirements of local, national and global markets.
Start application online
Programme Overview
In this programme, students will start their studies in Barcelona, Spain, with an option to complete their programme at BSBI in Berlin, Germany. BSBI is proudly partnered with CETT Barcelona School of Tourism, Hospitality and Gastronomy. This programme will be accredited by UNINETTUNO and taught at CETT`s campus in Barcelona.
This MA programme covers key marketing topics to provide you with a good understanding of the field. Additionally, it has been designed to capture the dynamic global changes happening across the market, particularly as new countries become major consumers.
You’ll also have the option to tailor the course to your specific interests with elective subjects in the second semester and will learn through a practical and interactive teaching approach. This will give you the opportunity to discuss new concepts with your tutors and classmates.
The course is delivered on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the UNINETTUNO platform.
This master’s degree is tailored to develop strategic management competencies especially for the marketing sector. You will acquire the most relevant and up-to-date skills and learn how to increase your employability and boost your career, enabling you to move on to more senior positions in your field.
European Credit Transfer and Accumulation System (ECTS)
You will earn a master’s degree with 90 ECTS. This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.
Programme Fee
INTAKES
Barcelona: April, November
2025 November: €12,600
Check our special offers.
Programmes delivered in English or Spanish.
*Terms and conditions apply. Find out more here.
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
SECURE YOUR PLACE ON THIS PROGRAMME BY APPLYING TODAY.
FIND OUT HOW TO APPLY HERE >>
Programme Structure
This programme consists of three terms (10 weeks each) and a term of dissertation (12 weeks).
During its first term, the MA in Strategic Marketing will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. On the second and third term, you will be able to choose from a range of elective subjects to steer your course of study towards the most relevant path for you.
Students will also attend modules on academic research methods alongside your master’s degree subjects. On your final term, you will research and prepare a dissertation on a topic of your choice.
The modules of this programme are offered and delivered on campus. Students will also have additional access to course and reading materials via the UNINETTUNO platform.
Modules
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
- Cross-cultural Management
- Project Management and Leadership
- Global Marketing Management
- Research Methods and Dissertation
Study in
Barcelona
- Delivery: On campus
- ECTS (European Credit Transfer and Accumulation System): 90
- Duration: 18 months
- Campus: Barcelona*
- Degree awarded by Università Telematica Internazionale UNINETTUNO
- Language of instruction: English or Spanish
- 2025 April, November: €12,600
- Official Italian name: Master di Primo Livello “MA in Strategic Marketing”
- For more information about the Italian Higher Education System, please visit: cimea.it/en/
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement
Learning Outcomes
Graduates will be able to:
- Develop and evaluate marketing strategies
- Research and understand consumer behaviour within marketing campaigns
- Utilise appropriate tools to determine and develop customer profiling
- Develop relevant messaging strategies
- Develop and implement effective communication strategies
- Apply factual and conceptual knowledge of marketing to complex situations
- Understand a wide range of techniques and methodologies used in marketing management
Career Progression
Whether you want to work in the private, public or charity sector, the MA in Strategic Marketing will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.
- Minimum age: 21
- Academic qualifications:1) Strong undergraduate degree from a recognised university.2) High school certificate.
If you do not have a bachelor’s degree, but you have another academic qualification such as HND or a Level 5 Diploma and/or professional experience, you are also welcome to apply. Our experienced team of programme advisors will conduct a preliminary evaluation of your academic credentials and guide you further on the process.
English language requirements:
Access the Proof of English Guide (UNINETTUNO) here.
Spanish language requirements:
- B2 level of the common European framework
- Spanish proficiency requirements can be waived for:
- Native Spanish speakers, applicants who completed their education in Spanish (such as a high school diploma or IB)
- Applicants who completed their undergraduate degree in Spanish in an Spanish-speaking country
You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
- Create an account here
- Select the programme and intake you want to apply for
- Complete all sections of the online application
- Submit online application
- Our Admissions Team will liaise with you with regards to next steps
This programme is now available to study in Barcelona, Spain. If you are interested in an international, multi-city education, please submit an enquiry, choosing the correct programme and location on offer.
Do you need to know more? You’ll start your studies in Barcelona, Spain, with an option to complete the programme at BSBI’s campus in Berlin, Germany. If you want to learn more, visit our dedicated page to this international study experience.
The Virtual Student Lounge
Book your place
FAQs
The scope of Strategic Marketing Management covers areas such as market research, brand management, digital marketing and marketing strategy development. It prepares graduates for leadership roles in marketing management, brand strategy, digital marketing, market research and consultancy. Germany’s strong economy and innovative business environment provide ample opportunities for marketing professionals.
Graduates can pursue careers as Marketing Managers, Brand Managers, Digital Marketing Specialists, Market Researchers and Marketing Consultants. These roles are available in various industries, including consumer goods, technology, finance and healthcare.
Yes, BSBI offers various partial scholarships and financial aid options based on academic merit, financial need and specific criteria for international students. Click here for more information.
Key benefits include:
- Exposure to a vibrant and innovative business environment
- Access to a diverse and international student community
- Opportunities for internships and networking with industry leaders
- A curriculum that integrates the latest marketing trends and technologies