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*Current offers: 

October 2018 intake offer: apply before 31st October 2018 and receive up to €2,000 off your tuition fees.

February 2019 intake offer: apply before 30th November 2018 and receive up to €2,000 off your tuition fees.

Our master’s programmes have been selected by BSBI among many prestigious international programmes offered by Università Telematica Internazionale UNINETTUNO. The programmes will be delivered through a blended method with on-campus lectures and study activities as well via the UNINETTUNO e-learning platform and didactic model. New technology will aid your studies and you will earn an Italian master’s degree with 120 European University Credits (ECTS).

This programme will help you to develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organisations, as well as giving you an overview of the different requirements of local, national, and global markets.

What will you study?

In addition to a wide range of key marketing topics you can also tailor the course to your specific interests with electives in the second semester. The programme is designed to capture the dynamic global changes that are happening across the market, particularly as new countries become major consumers of goods and services. You’ll learn through a practical and interactive teaching approach, discussing new concepts with your tutors and classmates. This will help you learn how the theories can be applied, and you’ll also be able to see how they work through an internship. All students will also have the option to learn German.

Student profile

BSBI Region
Region / Typical student profile for UNINETTUNO courses
BSB Age Group
Age Group / Typical student profile for UNINETTUNO courses
BSBI Top Work Industries (Pre-MA)
Top Work Industries (Pre-MA) / Typical student profile for UNINETTUNO courses

Career progression

Whether you want to work in the private, public, or charity sector, this course will give you skills that will help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

Course Structure

Strategic Marketing Management

Marketing Communications

Consumer Behaviour and Research

Research Methods and Scholarships

German Language studies

Cross-cultural Management (elective)

Project Management and Leadership (elective)

Global Marketing Management (elective)

Research Methods and Scholarships

German Language Studies


FREE Executive Education courses

BSBI has recently teamed up with London School of Business and Finance Executive Education (LSBF EE). This means that master’s students at BSBI can take the Leadership Development Programme at LSBF.

This programme is taught by some of best academics at BSBI and by the end of it you’ll be geared with the right skills to help your team and organisation reach its goals and truly soar.

  • Defining leadership
  • Improving your approach
  • Communication and coaching skills
  • Understand Emotional Intelligence
  • Learn how to build trust and loyalty within your organisation
  • Boost your leadership skills and qualities

Learning Outcomes

Upon completion graduates will be able to:

  • Develop and evaluate comprehensive marketing strategies
  • Research and understand consumer behaviour and its application within marketing campaigns
  • Utilise appropriate tools in order to determine and develop customer profiling, in turn developing relevant messaging strategies
  • Appreciate the importance of these communication strategies, and apply the necessary skills to implement an appropriate manner of communication and message development
  • Apply both factual and conceptual knowledge from across all areas of marketing to complex situations
  • Understanding a wide range of techniques and methodologies used in marketing management
Minimum age 21
Academic Qualifications Strong undergraduate degree from a recognised university If you do not meet the academic requirements, you may be assessed on relevant work experience. To take this route, you must have a minimum of 3 years management experience.
English Language requirements IELTS 6.0 (not less than 5.5 in any component), PTE 50 + score or equivalent

The English proficiency test can be waived by the following candidates:

English native speakers

Applicants having completed their schooling in English (i.e. High School Diploma, IB)

Applicants having completed their undergraduate degree in English in an English speaking country

Key Information

October 2018/ February 2019
Validation Partner: 
International Telematic University UNINETTUNO
18 months

€11,000 International 
9,000 EU
Scholarships are available.


Strategic Partner:


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