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Overview

Our master’s programmes have been selected by BSBI among many prestigious international programmes offered by Università Telematica Internazionale UNINETTUNO.

The MA in Strategic Marketing will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organisations, as well as giving you an overview of the different requirements of local, national and global markets.

Secure your place by paying the deposit in full before 30 November 2019 and get up to €1,000 off the tuition fees* - find out how to apply here.

*The required deposit for this programme is €2,000. Due to lower tuition fees, students from the European Economic Area (EEA) or Switzerland are entitled to save up to €500 off the tuition fees. We allow our students to transfer the discounts they receive if they choose to defer for one intake. If you choose to defer for more than one intake, the discounts will be reversed and you will have to pay the current price. The overall fee can increase based upon the current fees of the intake period which you are deferring to.

  • The course covers key marketing topics to give you a good understanding of the field.
  • You can also tailor the course to your specific interests with elective subjects in the second semester.
  • The programme is designed to capture the dynamic global changes happening across the market, particularly as new countries become major consumers.
  • You will learn through a practical and interactive teaching approach, discussing new concepts with your tutors and classmates.
  • You will learn how theories are applied in practice, including through an internship.
  • All students will have the option to learn German.

This master’s degree is tailored to develop strategic management competencies especially for the marketing sector. You will acquire the most relevant and up-to-date skills and know-how to increase your employability and boost your career, enabling you to move on to more senior positions in your field.

In addition, BSBI’s blended study mode means that you will have the flexibility to fit the course around your schedule, including work and family responsibilities.

You will earn an Italian master’s degree with 90 European University Credits (ECTS).

Price: €11,800 (international students) | €6,300 (EU students)

Programme Structure

This programme consists of three terms (10 weeks each) and a term of dissertation (12 weeks).

During its first term, the MA in Strategic Marketing will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. On the second and third term, you will be able to choose from a range of elective subjects to steer your course of study towards the most relevant path for you.

Students will also attend modules on academic research methods, and you will study the German language alongside your master’s degree subjects. On your final term, you will research and prepare a dissertation on a topic of your choice.

The modules of this programme are offered via the blended learning method. Students will attend the online modules via the Uninettuno University platform and face-to-face at the BSBI campus in Berlin.

  • Strategic Marketing Management (blended)
  • Marketing Communications (blended)
  • Consumer Behaviour and Research
  • German Language studies
  • Cross-cultural Management
  • Project Management and Leadership
  • Global Marketing Management
  • Leadership Development Programme (in partnership with LSBF Executive Education)
  • Research Methods and Dissertation
A man explaining to the students about Learning Outcomes of BSBI

Learning Outcomes

Graduates will be able to:

  • Develop and evaluate marketing strategies;
  • Research and understand consumer behaviour within marketing campaigns;
  • Utilise appropriate tools to determine and develop customer profiling;
  • Develop relevant messaging strategies;
  • Develop and implement effective communication strategies;
  • Apply factual and conceptual knowledge of marketing to complex situations;
  • Understand a wide range of techniques and methodologies used in marketing management.
  • Delivery: Blended (on campus and online)*
  • Duration: 18 months
  • Intakes: February | October
  • Campus: Berlin, Germany
  • Degree awarded by Università Telematica Internazionale UNINETTUNO 
  • Official Italian title: Master di Primo / Secondo Livello 
    For more information about the Italian Higher Education System please visit cimea.it/en/
  • Price: €11,800 (international students) | €6,300 (EU students)**

*The modules of this programme are offered via the blended learning method. Students will attend the online modules via the Uninettuno University platform and face-to-face at the BSBI campus in Berlin. 

Minimum age

21

Academic Qualifications

·         Strong undergraduate degree from a recognised university.

·         If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience.  

English Language requirements

•                    IELTS – minimum score of 6.0 (minimum 5.5 in each component);

•                    PTE – minimum score of 50 or equivalent.

English proficiency requirements can be waived for:*

•                    Native English speakers;

•                    Applicants who completed their education in English (such as a High School diploma or IB);

•                    Applicants who completed their undergraduate degree in English in an English-speaking country.

*According to the Università Telematica Internazionale UNINETTUNO admission criteria.

You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

  1. Create an account here: apply.berlinsbi.com;
  2. Select the programme and intake you want to apply for;
  3. Complete all sections of the online application;
  4. Submit online application;
  5. Our admissions team will liaise with you with regards to next steps

FREE Executive Education course

BSBI is pleased to announce a new partnership with London School of Business and Finance Executive Education (LSBF EE). BSBI master’s students will be able to take advantage of this opportunity and take one of LSBF’s EE courses – the Leadership Development Programme.

The five-day course will be offered to BSBI students completely free of charge and is taught by leading academics, giving you an expert insight into becoming an ideal leader.

By the end of the course, you will be armed with essential knowledge on how to inspire and motivate your staff, carving out a leadership style for yourself that will help you get the most out of your team and make your organisation soar.

The course will focus on:

  • Defining leadership;
  • Improving your management approach;
  • Boosting your communication and coaching skills;
  • Understanding emotional intelligence;
  • Learning how to build trust and loyalty within your organisation.
MA students of BSBI are discussing about Career Progression in Strategic Marketing course

Career progression

Whether you want to work in the private, public or charity sector, the MA in Strategic Marketing will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

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