MSc Digital Marketing
The MSc Digital Marketing programme has been selected by BSBI among many prestigious international programmes offered by UCA.
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Programme Overview
The Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA) and PPA Business School. As a result of this partnership, BSBI is able to offer the Master’s in Digital Marketing.
UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020 and ranked 7th in the 2021 Guardian League Tables for Business, Management & Marketing.
BSBI is in the process of certification with CUALIFICAM.
Students studying in the Berlin campus have the option to learn the German language, while students studying at the Paris campus have the option to study the French language.
The programme is delivered 100% on-campus with full access to state-of-the art facilities.
You will earn a master’s degree with 180 UK credits (equivalent to 90 ECTS). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.
Programme Fee
Berlin : February, October
2024 October: International students Price: €13,250 | EU students Price: €8,450
Berlin | Check our special offers. Terms and conditions apply. Find out more here.
Paris: March, June, November
2025 March, June, November: International students Price: €13,250 | EU students Price: €8,450
Paris | Check our special offers. Terms and conditions apply. Find out more here.
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
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Programme Structure
The MSc Digital Marketing programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods. In your final term, you will research and prepare a dissertation on a topic of your choice.
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
The modules of this programme are offered and delivered 100% on campus.
Modules
- Strategic Marketing Management
- Digital Marketing Communications
- Consumer Behaviour
- Cross-cultural Management
- Project Management and Leadership
- Global Marketing Management
- Study Methods
- Research Methodology
- German Language studies
Additional Content
- Digital Marketing ProSuite: 5 Essentials
In our dynamic digital marketing curriculum, these programmes transcend theoretical knowledge to immerse students in real-world scenarios. From optimising websites to crafting compelling ad copies and analysing campaign performance, students engage in practical challenges that mirror the fast-paced, ever-evolving digital landscape.
This hands-on experience ensures they graduate not only with insights but also with the confidence to navigate and thrive in the dynamic, real-time world of digital marketing.
Additional Content
After completing all five courses, students emerge with a versatile skillset ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels:
- Search Engine Optimisation (SEO) Essentials
- Search Engine Marketing (SEM) Essentials
- Pay-Per-Click Advertising (PPC) Essentials
- Digital Advertising Fundamentals
- Google Analytics Essentials
Why study this programme?
Embarking on our comprehensive bundle of digital marketing programmes is a strategic investment in the professional journey of students. This multi-faceted programme offers a dynamic fusion of theoretical knowledge and hands-on skills, which provide a robust foundation for navigating the complexities of digital marketing careers. By enrolling in this bundle, students gain more knowledge in essential areas, such as SEO, SEM, PPC, digital advertising and analytics and cultivate the agility to adapt to the evolving demands of the digital era.
Get ready to take your career to the next level, expand your knowledge, and embrace new challenges. Professional certificate programmes are the perfect choice, offering you the opportunity to drive real business impact.
Who is this programme for?
This certificate bundle is well-suited for marketing and digital marketing students, digital marketers, marketing managers, business owners, entrepreneurs, webmasters, SEO specialists, content creators, consultants and agents, sales and business developers and individuals that intend to enhance their digital marketing careers, skills and data analysis capabilities.
Key programme details
- Delivery: On-campus or online
- Duration: 4 weeks
- Intakes: Nov 2024, Feb 2025, May 2025, July 2025 and Sep 2025
- Degree awarded by: Berlin School of Business and Innovation
- Fees: BSBI students on academic degree programmes: Free* / Alumni: €625 / Non-BSBI students: €1,250
*Students are eligible to attend two certificate programmes free of charge. However, if a student wishes to enrol in more than two programmes, a fee of €625 will be required for each extra programme.
This programme includes:
- Two sessions, each four hours, conducted through synchronous learning
- 42 hours of asynchronous learning via BSBI’s Educational Platform
- Final test at the end of the programme
If you are interested to attend the certificate programme, please send a message to certificates@berlinsbi.com
- FREE German Language Lessons for Berlin Campus
- FREE French Language Lessons for Paris Campus
Study in
Berlin
- Delivery: On campus
- Duration: 18 months
- Intakes: February, October
- Campus: Berlin, Germany
- Degree awarded by University for the Creative Arts
- Price: 2024 October | €13,250 (international students) | €8,450 (EU students)
Study in
Paris
- Official Programme Name: RNCP Titre L7 (PPA) Global MBA (UCA)
- Delivery: On campus
- Duration: 24 months
- Intakes: February, October
- Campus: Paris, France
- Degree awarded by University for the Creative Arts and PPA Business School
- Price: 2025 | March, June, November: International students Price: €13,250 | EU students Price: €8,450
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement
Learning Outcomes
Upon successful completion of the programme, graduates will be able to:
- Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
- Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
- Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications
Career Progression
Whether you want to work in the private, public or charity sector, the Master’s in Marketing Germany programme will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies.
BSBI’s dedicated Careers Service helps digital marketing students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.
Career Opportunities
MSc Digital Marketing graduates can pursue diverse career opportunities with the skills, knowledge and practical experience gained during the programme. Graduates from this programme can utilise BSBI’s Careers Service to explore global opportunities at leading companies worldwide.
Here are some popular digital marketing careers:
- Digital Marketing Manager
- Influencer Marketing Manager
- Digital Analytics Manager
- Email Marketing Specialist
- Marketing Communications Professional
Minimum age: 21
Academic qualifications: Strong undergraduate degree from a recognised university.
If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience.
English language requirements:
Access the Proof of English Guide (UCA) here.
You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
- Create an account here
- Select the programme and intake you want to apply for
- Complete all sections of the online application
- Submit online application
- Our Admissions Team will liaise with you with regards to next steps
BSBI has launched five Professional Certificate courses in order to support students further in their employability, skills and continued development throughout their education.
These courses will also help you better understand your strengths, competencies and areas for development – helping to progress your professional development.
