Dr. Gemma Vallet
Vice-Dean of Faculty of Economics and Business Administration, Lecturer
Dr. Gemma Vallet is the Vice-Dean of Faculty of Economics and Business Administration, Lecturer and Researcher at BSBI in AI & sustainability in branding. Dr. Vallet is a PhD holder and thinker making things happen for an ethical sustainable branding. She is a pioneer in digital branding and brand communities.
Overview
Dr. Gemma Vallet is the Vice-Dean of Faculty of Economics and Business Administration, Lecturer and Researcher at BSBI in AI & sustainability in branding. Dr. Vallet is a PhD holder and thinker making things happen for an ethical sustainable branding. She is a pioneer in digital branding and brand communities.
Dr. Vallet is a world citizen from Barcelona with international experience: Barcelona, Berlin, Brussels, Dubai, Dublin, Lisbon, London, Lyon, Madrid. She is a Director and co-founder, of 11Onze District, an in-house marketing agency. She is a former Innovation Director at PhD Media Agency, Head of Digital Marketing at Zurich Group, Creative Director Brand consultant at Capgemini.
Further, she has Chief Marketing Officer expertise and experience, delivering best in class projects in innovation, creativity & digital marketing for global brands and e-Commerces such as Basi Group, Gucci Jewellery & Watches, ESADE, IESE Business School, International Duty-Free Brussels Airport, AUDI, and Skoda VW Group among others.
Dr. Vallet is a former Master program director in brand community management, former lecturer of innovation, entrepreneurship, digital branding at Emlyon Business School. Dr. Vallet hold PhD from University of Barcelona UAB in Digital Branding, first thesis of its kind in Europe. Further, Dr. Vallet holds an eCommerce master’s degree, La Salle Universities URL, Google certifications, IAB programmatics certification, and Introduction Jewellery Design, UAL Central Saint Martins.
Areas of expertise
- Digital Marketing
- Branding
- Innovation
- Entrepreneurship
- Advertising
- Media
- AI media
- Programmatics
- eCommerce
- Marketing Direction
- Creative Direction
- Strategic planner
- Sustainable business models
Research interests
- Digital branding
- Sustainable branding and business models
- IA in advertising and branding
- Innovation and entrepreneurship
Publications
- La Marca Digital en la era de la Transformación Digital La Marca Digital en la era de la Transformación Digital DEEP SEAT · Mar 1, 2019 http://digital.mundoseat.com/91572/965778/#page=1
- eBranding: digital branding, new branding for brands in the era of connectivity. PhD thesis. Universitat Autònoma de Barcelona, 2006
- Since 2005 regular writer at marketing magazines such as Interactiva Magazine and other marketing magazines in Spain
Conferences, Talks, and Speaking Engagements
- “Merge, the closing gap between technology and us book presentation and conference”, in 2017 at Soho House Barcelona, Only you Hotel Madrid among other venues.
- “El futuro de la movilidad: servicios varios en una ciudad inteligente” moderator of this panel at Soho House Barcelona. 2017.
- “The future of advertising” congress Madrid 2017, key note speaker.
- “Digital marketing” keynote for startups of the electronic music arena at Sónar PlusD festival Barcelona, June 2017.
- Keynote speaker at different venues and master programs.
Awards and Honors
- Innovation Marketing Best Practices Award by SKODA Global Marketing Team Innovation board (2018 and 2019).
- Best Master Program, ranked among 3 best programs in marketing and branding in the ranking Eduniversal, marketing and branding category for the Master in Digital Branding and Social Media directed at La Salle BCN Campus (2016, 2017).
- Best Mobile and Social Media Mobile App for Zurich Group Spain, by Insurance Innovation (2015).
