Cecilia Gbatey-Brown
Cecilia has 6 years of expertise exploring opportunities in direct sales, above the line marketing (ATL), Below the line marketing (BTL) and social media strategy.
Our team
Overview
Master’s in international business administration, Bachelor of Business administration obtained in Ghana coupled with 6 years of expertise exploring opportunities in direct sales, above the line marketing (ATL), Below the line marketing (BTL) and social media strategy.
An adventurous spirit, risk taker and highly driven.
Areas of expertise
- Consumer profiling
- Customer acquisition strategy
Research Interests
Impact of Influencers on consumer purchasing decisions.
Courses
- Marketing and business environment
- Strategic management and leadership
- Systems and operation
- Global marketing management
- Digital marketing communications