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In the present digitally empowered times, ambitious organisations are becoming liberated from the confines of national borders venturing into global markets. However, simply expanding internationally is insufficient; rather, an entirely new set of skills and strategies are required to succeed in overseas markets. International business management plays a pivotal role in helping companies understand how

The human resources department is among the most pivotal part of an organisation as they are the ones who are involved in recruiting the right talent. As the business landscape undergoes new changes, the HR department has evolved drastically to stay ahead in the competitive market. The use of artificial intelligence in human resource management is highly

Do you know what Red Bull, Nike, Coca-Cola, Spotify and Domino’s have in common? They all have an excellent marketing strategy that has helped them stay strong in the competitive market. Innovation and creativity combined with a good understanding of what customers want can do wonders for a brand and make them globally successful. If

Online shopping has become a norm in the past decade, and it has pushed the growth of e-commerce industry tremendously. According to Morgan Stanley, the sector has the ability to grow from the current $3.3 trillion to $5.4 trillion in 2026.  Most of us shop online for everyday things but do you ever wonder how

If as a business owner, you have never considered what value your business is giving to the customer, then you probably need to re-work your marketing strategy. Direct marketing no longer works in the modern world where the customer is more interested in the value you bring to the table rather than your product.  HubSpot,

With the changing business landscape, a student’s choice of programme changes too. Global MBA programmes gained prominence with rising global opportunities as they gave professionals a chance to tap into the international market. Various businesses, including many major brands, realised that expanding into foreign territories was necessary for growth and success.  This impacted the rise

It has been said for years that times are changing. But what does that mean? Gen-Z is the first generation that knows no life without the internet and smartphones. They are the ones who grew up with, and in social media, and helped them to triumph. For them, digital life and digital services are a

Discover why CSR is essential for businesses in 2024. Explore strategies, benefits, and trends in corporate social responsibility for a sustainable future.

Andrea Hendrickx, Country Head of Germany at Infosys, talks about digital transformation, evolution of brands and the pandemic’s influence on it. Q. When did you join Infosys and what was your career path beforehand? A. I’ve enjoyed a long career working in the IT industry for over 25 years across various organisations, and I started

Expanding business internationally has become a necessity for companies wanting to grow and become highly successful. Tapping foreign markets, however, is not just limited to these large brands, as even smaller companies are testing the waters. In 2020 Forbes pulled together a list of 25 privately owned companies that had grown globally, showing that international