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Online shopping has become a norm in the past decade, and it has pushed the growth of e-commerce industry tremendously. According to Morgan Stanley, the sector has the ability to grow from the current $3.3 trillion to $5.4 trillion in 2026.  Most of us shop online for everyday things but do you ever wonder how

If as a business owner, you have never considered what value your business is giving to the customer, then you probably need to re-work your marketing strategy. Direct marketing no longer works in the modern world where the customer is more interested in the value you bring to the table rather than your product.  HubSpot,

Have you ever dreamed of managing a professional sports team? Make Your Mark in the Field of Sports Management and & fulfill your career with sports.

With the changing business landscape, a student’s choice of programme changes too. Global MBA programmes gained prominence with rising global opportunities as they gave professionals a chance to tap into the international market. Various businesses, including many major brands, realised that expanding into foreign territories was necessary for growth and success.  This impacted the rise

Before you came to Germany, what stereotypes and clichés did you have in mind ? Did you picture Germans with white socks and sandals, perhaps drinking a beer while Schlagermusik played in the background? Okay, that is of course an exaggeration, but there are clichés that Germans like me live up to. Let me give

Before you came to Germany, what stereotypes and clichés did you have in mind ? Did you picture Germans with white socks and sandals, perhaps drinking a beer while Schlagermusik played in the background? Okay, that is of course an exaggeration, but there are clichés that Germans like me live up to. Let me give

Did you know that Berlin is one of the top cities for art lovers? With its thriving creative scene, Berlin features in several lists including The Times Travel’s Europe’s best cities for art lovers. For Germans, creative art is a serious business and they devote time, energy and resources to it. That’s why German cities

As the frosty cold descends, Germany blossoms in soft pastel colours, ushering in the spring season and all the beauty that comes with it. While the weather does become balmy in spring, the evenings remain chilly. In Germany, every season brings something new and exciting, which means that along with the picturesque nature, you can

It has been said for years that times are changing. But what does that mean? Gen-Z is the first generation that knows no life without the internet and smartphones. They are the ones who grew up with, and in social media, and helped them to triumph. For them, digital life and digital services are a

Discover why CSR is essential for businesses in 2024. Explore strategies, benefits, and trends in corporate social responsibility for a sustainable future.