Blog

Welcome to Berlin School of Business and Innovation blog. Read about how to apply to study in Germany, Career Advice and Course-related information.

How ChatGPT can be a Useful Tool for Students

ChatGPT has completely revolutionised the job industry by simplifying many mundane tasks and enhancing productivity. Not only is ChatGPT helping us in the workplace, but it is also giving students an extra helping hand with their studies as well. Since lockdown, we have witnessed the massive role that technology has played in advancing the educational
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How AI is transforming the human resources department

The human resources department is among the most pivotal part of an organisation as they are the ones who are involved in recruiting the right talent. As the business landscape undergoes new changes, the HR department has evolved drastically to stay ahead in the competitive market. The use of artificial intelligence in human resource management is highly
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How to create an effective marketing strategy for business growth

Do you know what Red Bull, Nike, Coca-Cola, Spotify and Domino’s have in common? They all have an excellent marketing strategy that has helped them stay strong in the competitive market. Innovation and creativity combined with a good understanding of what customers want can do wonders for a brand and make them globally successful. If
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Why your business needs strategic marketing to be a success

If as a business owner, you have never considered what value your business is giving to the customer, then you probably need to re-work your marketing strategy. Direct marketing no longer works in the modern world where the customer is more interested in the value you bring to the table rather than your product.  HubSpot,
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What value does a Global MBA degree hold in a post-pandemic world?

With the changing business landscape, a student’s choice of programme changes too. Global MBA programmes gained prominence with rising global opportunities as they gave professionals a chance to tap into the international market. Various businesses, including many major brands, realised that expanding into foreign territories was necessary for growth and success.  This impacted the rise
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German clichés: True or false?

Before you came to Germany, what stereotypes and clichés did you have in mind ? Did you picture Germans with white socks and sandals, perhaps drinking a beer while Schlagermusik played in the background? Okay, that is of course an exaggeration, but there are clichés that Germans like me live up to. Let me give
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Why is Germany so abundant in creative arts?

Did you know that Berlin is one of the top cities for art lovers? With its thriving creative scene, Berlin features in several lists including The Times Travel’s Europe’s best cities for art lovers. For Germans, creative art is a serious business and they devote time, energy and resources to it. That’s why German cities
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What events are happening in Germany this spring?

As the frosty cold descends, Germany blossoms in soft pastel colours, ushering in the spring season and all the beauty that comes with it. While the weather does become balmy in spring, the evenings remain chilly. In Germany, every season brings something new and exciting, which means that along with the picturesque nature, you can
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