RNCP Titre L7 (PPA) MSc Digital Marketing (UCA)

The MSc Digital Marketing programme has been selected by BSBI among many prestigious international programmes offered by UCA and PPA Business School.

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BSBI is constantly striving to bring new opportunities and challenges to its students.

By combining a practical and interactive approach with discussions on pioneering changes, this course empowers you to grow in your studies and digital marketing career.

Programme Overview

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Programme Fee

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Key Programme Information

Discover essential program information, such as duration and admission requirements.

Entry Requirements

Discover the necessary qualifications and documents needed to apply.

Programme Structure

Explore the programme's structure, including the coursework and supplementary learning experiences.

Additional Content

Digital Marketing ProSuite: 5 Essentials

Programme Overview

The Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA) and PPA Business School. As a result of this partnership, BSBI is able to offer the Master’s in Digital Marketing.

UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020 and ranked 7th in the 2021 Guardian League Tables for Business, Management & Marketing.

BSBI has your professional success at heart. Our modern teaching methods and lectures will equip you with the necessary tools to overcome future challenges in the business world and become a leader in digital marketing industry. To do that we feature top German and UK industry professionals as some of our lecturers, and we also welcome faculty from all over Europe.

Students studying at the Paris campus have the option to study the French language.

The programme is delivered 100% on-campus with full access to state-of-the art facilities.

At BSBI, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. This programme helps you to expand your current knowledge and explore the latest digital marketing trends while developing your own concepts of digital marketing.
You will earn a master’s degree with 180 UK credits (equivalent to 90 ECTS). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.

Our school attracts candidates with visions of becoming future business leaders on the global stage. Thus, proactive and ambitious individual who are motivated to acquire the practical skills needed to lead effective marketing campaigns are ideal candidates for this 24-month degree programme.

Programme Fee

Paris: March, June, November

2025 March, June, November: International students Price: €13,250 | EU students Price: €8,450

Paris | Check our special offers. Terms and conditions apply. Find out more here.

Terms and conditions apply.

The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

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Programme Structure

The MSc Digital Marketing programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods. In your final term, you will research and prepare a dissertation on a topic of your choice.

Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.

The modules of this programme are offered and delivered 100% on campus.

Modules

  • Strategic Marketing Management 
  • Digital Marketing Communications
  • Consumer Behaviour 
  • Cross-cultural Management
  • Project Management and Leadership
  • Global Marketing Management
  • Study Methods
  • Research Methodology
  • German Language studies

Additional Content

  • Digital Marketing ProSuite: 5 Essentials

In our dynamic digital marketing curriculum, these programmes transcend theoretical knowledge to immerse students in real-world scenarios. From optimising websites to crafting compelling ad copies and analysing campaign performance, students engage in practical challenges that mirror the fast-paced, ever-evolving digital landscape.

This hands-on experience ensures they graduate not only with insights but also with the confidence to navigate and thrive in the dynamic, real-time world of digital marketing.

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Additional Content

After completing all five courses, students emerge with a versatile skillset ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels:

  • Search Engine Optimisation (SEO) Essentials
  • Search Engine Marketing (SEM) Essentials
  • Pay-Per-Click Advertising (PPC) Essentials
  • Digital Advertising Fundamentals
  • Google Analytics Essentials

Why study this programme?

Embarking on our comprehensive bundle of digital marketing programmes is a strategic investment in the professional journey of students. This multi-faceted programme offers a dynamic fusion of theoretical knowledge and hands-on skills, which provide a robust foundation for navigating the complexities of the digital marketing landscape. By enroling in this bundle, students gain more knowledge in essential areas, such as SEO, SEM, PPC, digital advertising and analytics and cultivate the agility to adapt to the evolving demands of the digital era.

Get ready to take your career to the next level, expand your knowledge, and embrace new challenges. Professional certificate programmes are the perfect choice, offering you the opportunity to drive real business impact.

Who is this programme for?

This certificate bundle is well-suited for marketing and digital marketing students, digital marketers, marketing managers, business owners, entrepreneurs, webmasters, SEO specialists, content creators, consultants and agents, sales and business developers and individuals that intend to enhance their digital marketing skills and data analysis capabilities.

Key programme details

  • Delivery: On-campus or online
  • Duration: 4 weeks
  • Intakes: Nov 2024, Feb 2025, May 2025, July 2025 and Sep 2025
  • Degree awarded by: Berlin School of Business and Innovation
  • Fees: BSBI students on academic degree programmes: Free* / Alumni: €625 / Non-BSBI students: €1,250

*Students are eligible to attend two certificate programmes free of charge. However, if a student wishes to enrol in more than two programmes, a fee of €625 will be required for each extra programme.

This programme includes:

  • Two sessions, each four hours, conducted through synchronous learning
  • 42 hours of asynchronous learning via BSBI’s Educational Platform
  • Final test at the end of the programme

If you are interested to attend the certificate programme, please send a message to certificates@berlinsbi.com

  • FREE French Language Lessons for Paris Campus

Study in

Paris

  • Official Programme Name: RNCP Titre L7 (PPA) Global MBA (UCA)
  • Delivery: On campus 
  • Duration: 24 months
  • Intakes: March, June, November 
  • Campus: Paris, France
  • Degree awarded by University for the Creative Arts and PPA Business School
  • Price: 2025 | March, June, November: International students Price: €13,250 | EU students Price: €8,450
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The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement

Learning Outcomes

Upon successful completion of the programme, graduates will be able to:

  • Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
  • Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
  • Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications
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Career Progression

Whether you want to work in the private, public or charity sector, the Master’s in Digital Marketing programme will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies. 

BSBI’s dedicated Careers Service helps digital marketing students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.

Visit the Careers Service website.

Minimum age: 21

Academic qualifications: Strong undergraduate degree from a recognised university.

If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience. 

English language requirements: 
Access the Proof of English Guide (UCA) here.

You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

  • Create an account here
  • Select the programme and intake you want to apply for
  • Complete all sections of the online application
  • Submit online application
  • Our Admissions Team will liaise with you with regards to next steps

BSBI has launched five Professional Certificate courses in order to support students further in their employability, skills and continued development throughout their education.

These courses will also help you better understand your strengths, competencies and areas for development – helping to progress your professional development.

Hear from our students and alumni


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The Virtual Student Lounge

BSBI offers you the opportunity to attend our Virtual Student Lounge to help you gain an insight into life at the school. Through a video call consultation, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships, and get answers to any questions you might have regarding the admission procedure. You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.

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FAQs

Digital marketing is a highly rewarding career with growing demand across various industries. Professionals in this field enjoy diverse job roles, including SEO specialist, content marketer, social media manager, and digital strategist. The dynamic nature of digital marketing offers continuous learning opportunities and the potential for career advancement.

The cost of pursuing an MSc in digital marketing in French can vary depending on the educational institution. On average, tuition fees range from €10,000 to €20,000 per year. The MSc in Digital Marketing at BSBI costs €13,250 for international students and €8,450 for EU students.

Studying for the MSc in Digital Marketing provides a deep understanding of digital marketing strategies, tools, and analytics. It enhances career prospects by equipping students with advanced knowledge in marketing communications, consumer behaviour and research, and strategic marketing management. The programme also gives students a versatile skill set, making them ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels.

Although the programme doesn’t include internships, the MSc in Digital Marketing programme is taught through a practical and interactive teaching approach, allowing students to discuss innovative ideas while understanding digital marketing concepts. These hands-on experiences provide valuable industry insights, practical skills, and networking opportunities, helping students apply theoretical knowledge in real-world scenarios and boosting their employability.

Accreditation is essential for this programme as it ensures it meets high academic and professional standards. Accredited programmes are recognised and respected by employers, enhancing the credibility of your degree and increasing job prospects. It also ensures quality education and a relevant curriculum that is aligned with industry needs.