BSBI Wins Honor Roll Award for Impactful Campaign at Quora’s Annual Event
The Berlin School of Business and Innovation (BSBI) has been recognised with the prestigious Honor Roll for Most Impactful Campaign on Quora at the Quoraverse: Unlocking Knowledge for Impact event. The event, held last 28 November 2024 at the Hyatt Centric MG Road in Bangalore, brought together industry leaders and marketing professionals to explore emerging trends, share strategies, and foster meaningful collaborations.
This honour was awarded to BSBI for its exceptional use of Quora Image Ads, which effectively connected with prospective students interested in studying in Germany. The campaign not only enhanced brand consideration but also addressed students’ questions, providing valuable insights and guidance to support their academic aspirations. By driving significant engagement and achieving measurable business impact, BSBI demonstrated an exemplary approach to digital marketing within the education sector.
The Quoraverse event served as an enriching platform for marketers to exchange ideas and learn from industry experts. Keynote presentations highlighted innovations in marketing technologies and strategies, while panel discussions addressed the challenges and opportunities within the current landscape. The event also featured networking sessions, enabling participants to share experiences and foster collaborations.
The Honor Roll for Most Impactful Campaign on Quora recognised institutions and organisations that excel in leveraging the platform’s advertising tools to create meaningful connections and measurable outcomes. BSBI’s award-winning campaign stood out for its strategic use of Quora’s Image Ads to boost engagement and address the needs of prospective students. By tailoring its approach to resonate with students seeking opportunities to study in Germany, the campaign not only raised awareness but also established BSBI as a trusted source of guidance.
BSBI was honoured alongside other notable names, including Amazon Global Selling, Salesforce, Amazon Pay, Intel, Duolingo English Test, Lenovo and OnePlus.
“BSBI’s marketing team is always striving to drive engagement and forge connections with prospective students. We aim to understand the needs and pain points of our audience, working tirelessly to provide solutions and make their decision-making process seamless. Quora, as a trustworthy platform with millions of users, helps us achieve this, and we are extremely thankful for this recognition,” said Marko Manojlovic, Marketing Director at BSBI.
This achievement would not have been possible without the dedication and expertise of BSBI’s Marketing team and Paid Social Media team, whose collaborative efforts and creativity played a crucial role in this success. Their hard work, coupled with a deep understanding of our audience, ensured the campaign’s impact.
The recognition reflects the institution’s dedication to innovation and its mission to inspire and support students worldwide. It underscores BSBI’s continued efforts to expand its global reach and provide outstanding educational opportunities, ensuring a meaningful impact in the lives of its students.