MA in Fashion and Luxury Brand Management
An interdisciplinary 18-month programme of advanced study for exploring your future in the fashion and luxury industries.
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Programme Overview
MA in Fashion and Luxury Brand Management programme is designed to help you learn strategic management, global luxury branding, and sustainable practices.
This programme integrates theoretical knowledge with practical applications. It equips students to thrive in the evolving fashion and luxury industries.
Stay updated with the latest industry trends and connect with global experts in luxury branding. Immerse yourself in a multicultural and dynamic learning environment. Leverage networking opportunities to collaborate with leaders in the fashion industry.
This programme will help you build a successful career in the innovative fashion and retail sectors, showing you how to build a business that can inspire customer loyalty in a market which is constantly reinventing itself.
The first semester introduces vital theoretical principles, whilst the second semester focuses on how these theories work in practice and the situations where they can be applied. In the third semester, you will produce a dissertation and look at the applications of new technologies. The degree will prepare you for variety of managerial job roles such as retail management, luxury product development and marketing, fashion branding and management and other allied areas.
You will gain practical insights into the application of different concepts and theories related to marketing, branding, logistics, sustainability, innovation and technology management in the luxury product management sectors.
You will develop problem-solving and decision-making skills, which are essential for successful management in the fashion and luxury product management industry.
In the last term, you will carry out research and prepare a dissertation on a relevant topic of your choice.
All students will have the option to learn German.
In addition to face-to-face sessions on campus, students will also be required to access online resources and content as per the policy.
Students will earn a distinctive and specialised degree that will let them work internationally, in a wide range of roles in the industries linked to the fashion and luxury product value chain.
You will also join an international community of students, fashion and luxury management professionals and retail experts around the world offering you the opportunity to open new horizons in your selected industry or sector.
You will also have an opportunity to develop your own innovative business venture by applying the knowledge and skills acquired during the programme.
In addition, BSBI’s blended study mode allow you to fit the programme around your schedule, including work and family responsibilities.
European Credit Transfer and Accumulation System (ECTS)
You will earn an Italian master’s degree with 90 European University Credits (ECTS).
• 90 ECTS: 18 month duration – Location: Hamburg, Germany
This system facilitates student mobility within the EU enabling credits transfer between higher education institutions.
Programme Fee
INTAKES:
Hamburg: October 25, February 26
Special offers valid until 31 December 2025*: Up to 35% off for International Students | 20% off for EU Students
Price: International students : €12,600 | EU students : €7,450
Check our special offers.*
*Terms and conditions apply. Find out more here.
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
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Programme Structure
Teaching takes place Monday to Saturday, during morning, afternoon or evening sessions.
This programme consists of three terms (10 weeks each) and a final term focused on your dissertation (12 weeks).
Modules
- Marketing & Luxury Brand Management
- Brand Globalisation
- Visual Merchandising and Creative Design
- Digital Marketing
- Sustainable Fashion Branding
- Fashion Business Management
- Entrepreneurship in Fashion
- Innovative Tactics of Fashion E-Tailing: The Application of New Technology and Its Impact on Supply Chain
- Dissertation + Professional Practice
Modules are offered via blended learning method. Students attend the online modules through the UNINETTUNO platform and face-to-face sessions at the BSBI Campus in Hamburg.
As part of the online modules, students will have the opportunity to attend extracurricular on-campus seminars and to access the online versions of the modules they study on campus.
Study in
Hamburg
Location: Hamburg
- Delivery: On campus
- ECTS (European Credit Transfer and Accumulation System): 90
- Duration: 18 months
- Intake 2025: October
- Intakes 2026: February, October
- Campus: Hamburg, Germany
- Degree awarded by Università Telematica Internazionale UNINETTUNO
- Price: October | €12,600 (international students) | €7,450 (EU students)
- Official Italian title: Master di Primo Livello “MA in Fashion Retail and Luxury Management”
For more information about the Italian Higher Education System, please visit: cimea.it/en/
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement
Learning Outcomes
The MA in Fashion & Luxury Brand Management programme aims to enable students to:
- Gain systematic and in-depth knowledge of issues related to luxury retail management within the fashion sector;
- Develop strategic skills required for senior management roles;
- Demonstrate originality in the development and management of luxury and retail management organisations;
- Understand the importance of an ethical approach in fashion retail and luxury management;
- Plan, design and execute a range of activities on an individual and group basis;
- Develop a professional attitude and skills related to individual learning, communication, teamwork, project planning and entrepreneurship.
Career Progression
BSBI’s industry focused environment provides the ideal support to our students in their personal and professional development. Upon successful completion of this programme, graduates can pursue careers as:
- Luxury Brand Managers
- Digital Marketing Experts
- Sustainable Fashion Strategists
- Work in prestigious global fashion houses and luxury retail chains
- Launch and manage your own luxury brand ventures
BSBI’s dedicated Careers Service helps fashion retail and luxury management students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.
Minimum age: 21
Academic qualifications
- A three-year bachelor’s degree from a recognised institution in a related discipline.
- A high-school certificate.
Applicants with equivalent qualifications such as a Higher National Diploma (HND) or vocational education are also encouraged to apply. Our experienced team of programme advisors will conduct a preliminary evaluation of your academic credentials and guide you further on the process.
English Language Requirements:
Access the Proof of English Guide (UNINETTUNO) here.
You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
- Create an account here
- Select the programme and intake you want to apply for
- Complete all sections of the online application
- Submit your online application
- Our Admissions Team will guide you through the next steps
Learn all about what Hamburg has to offer as an international study destination by clicking here.
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