Digital Marketing Professional Master
The Digital Marketing Professional Master programme features BSBI’s unique teaching model. The programme includes a new module, Internship, which aims to build a bridge between education and industry.
Programme Overview
The Berlin School of Business and Innovation (BSBI) is currently in the process of certification with CUALIFICAM to offer a Digital Marketing Professional Master programme that reflects BSBI’s standards of excellence in education, innovation, commitment and inclusion.
CUALIFICAM is the certification procedure established by the Fundación para el Conocimiento Madrimasd to assess and ensure the quality of Professional Master’s programmes conducted in accordance with the rigorous quality standards of the European Higher Education Area.
BSBI has proudly joined the AEEN (Asociación Española de Escuelas de Negocios), and the European Union of Private Higher Education (EUPHE).
If you are interested to apply for the Digital Marketing Professional Master programme,
please send a message to BSBIpro@berlinsbi.com.
Studying for the Digital Marketing Professional Master provides a deep understanding of digital marketing strategies, tools and analytics. It enhances career prospects by equipping students with advanced knowledge in marketing communications, consumer behaviour and research and strategic marketing management. The programme also gives students a versatile skill set, preparing them to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels.
This programme is designed for ambitious individuals aiming to excel and progress in their career paths. Professionals who are ready to immerse themselves in a cross-cultural business experience are encouraged to apply.
Digital Marketing in Numbers
87%
of enrolled students successfully graduated within 2 years
43%
of graduates are working on a permanent basis
17
Career events, 6 major all campus events, 53 club activities hosted by 5 5 student led clubs
80%
of our faculty members have a PhD
At least 50%
of our faculty members are actively publishing
Career Impact
59%
of graduates were employed, pursuing higher education or running their own business.
40%
of graduates found permanent employment within a year from graduation.
20%
of graduates reached the highest salary ranges, with incomes of over €50,000 per year.
*Based on the 2024 Careers Report
Modules
All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.
NEW in 2025: BSBI is launching the Internship. The Internship will be effective at the end of master classes, term four.
Term 1
- Advanced Digital AI Strategic Marketing Management
- Digital Marketing Communications for the AI and Sustainable Era
Term 2
- AI Consumer Behaviour and Digital Marketing analytics
- Cross-cultural Management in a fragmented digital world
Term 3
- Project Management and Leadership for Digital Business
- Global Marketing Management and Digital Business
Term 4
- Internship
- Dissertation
Mandatory Internship Module
During your studies at BSBI, you will undertake an integrated practical internship in the fourth term of your programme. During this time, you will take the first steps towards your desired field of work and have the opportunity to reflect on your projected career path.
Student Platforms for Enrolled Students
To support your academic journey once you are enrolled, we provide access to platforms designed to keep you connected and organised.
Canvas
Canvas is a comprehensive learning platform where students can access their modules, check their grades, and find educational materials. Additionally, through this platform, they can take exams and submit their assignments and academic work.
MyPage Student Portal
The MyPage Student Portal serves as the central access point for an overview of students’ academic information, class schedule, attendance records, submission of letter requests, and more.
Learning Outcomes
Upon successful completion of the Digital Marketing Professional Master programme, the student should be able to:
LO 1: Apply the knowledge of marketing management principles, theories, tools and techniques with special emphasis on application of latest information and communication technologies in marketing while solving practical digital marketing issues.
LO2: Analyse the markets to identify the emerging trends and opportunities for application of digital marketing and to clearly communicate changing business scenarios with likely practical impact on marketing-mix design and integration in the selected organisational context.
LO3: Engage effectively with the practice in the digital marketing focused organisation through internship and practical real-world business problem-solving, expanding their professional and personal network through collaborative and practical approach. (This learning outcome is concerned with the practical engagement of the student.)
LO4: Integrate professional development for life-long learning through continuous development of intellectual, practical, and transferable skills that support both personal and professional leadership in digital marketing applications. (This learning outcome is concerned with the practical engagement of the student.)
Career Progression
Graduates of the Digital Marketing Professional Master programme will be equipped with the skills, knowledge, and practical experience needed to pursue a wide range of career opportunities. They can also take advantage of BSBI’s Careers Service to explore global roles with leading companies around the world.
Here are some popular digital marketing careers:
- Digital Marketing Manager
- Influencer Marketing Manager
- Digital Analytics Manager
- Email Marketing Specialist
- Marketing Communications Professional
Graduate Profile
A professional skilled in designing, executing and optimising digital marketing strategies and campaigns, with an analytical, creative and results-driven approach.
Competencies and Skills:
1. Digital Strategy: Ability to develop digital marketing plans aligned with business and brand objectives.
2. Online Advertising: Mastery of tools such as Google Ads, Meta Ads, LinkedIn Ads and other paid advertising (PPC) systems.
3. SEO & SEM: Knowledge of search engine optimisation (SEO) and search engine marketing (SEM) strategies.
4. Digital Analytics: Proficiency in tools such as Google Analytics, Data Studio and key metrics for data-driven decision-making.
5. Social Media Management: Creation and management of strategic content on platforms such as Facebook, Instagram, TikTok, X, LinkedIn and others.
6. Content Marketing: Development of engaging and optimised content strategies for blogs, social media and email marketing campaigns.
7. CRM: Use of tools like HubSpot and Mailchimp to improve customer conversion and retention.
8. Branding & Storytelling: Creatin of impactful brand narratives and digital positioning strategies.
9. Innovation & Trends: Ability to adapt to new technologies, leverage artificial intelligence in marketing and stay ahead of emerging digital trends.
Minimum age: 21
Academic qualifications: Bachelor’s degree from a recognised university
If the academic requirements are not met, the candidate may be evaluated based on relevant work experience. A minimum of 3 years of experience in the field of marketing and corporate and/or institutional communication is required.
Note: Mandatory internships are intended for junior students. However, senior students may be exempt if they can demonstrate relevant professional experience. To validate the internship module, they must provide a letter from their employer addressed to BSBI.
The BSBI team of experts will assess the candidate’s language proficiency to ensure they meet the requirements for successful completion of this programme.
Spanish Language Requirements:
Exemptions from Spanish language proficiency requirements apply to:
- Native Spanish speakers
- Candidates who have completed their education in Spanish (such as a high school diploma or IB)
- Candidates who have completed their bachelor’s degree in Spanish in a Spanish-speaking country
English Language Requirements (if the programme is conducted in English):
Completion of a bachelor’s degree at a recognised university (as per NARIC) where the method of instruction was entirely in English (both teaching and assessment)
IELTS: Minimum score of 6.0 (with at least 5.5 in each component)
English proficiency test: Minimum score of 56 (with at least 51 in each component)
Other equivalents:
Completion of a bachelor’s degree in an English-majority speaking country within the last two years
Credit recognition is available for:
- Professional experience
- Credits from other professional master’s programmes with CUALIFICAM certification
- Credits from official or accredited university master’s degrees and business schools.
The maximum recognised credits will not exceed 60 ECTS for a 90 ECTS programme.
Application Process: Applicants must indicate their desire for credit recognition when applying for admission and provide documentary evidence for credits earned in other recognised programmes or professional work experience.
Credit Recognition Committee: The equivalence of credits is determined by the Credit Recognition Committee, which includes the Dean, a faculty member familiar with the programme, and representatives from the Registrar and Admission Office. The committee’s decision is notified by the Registrar’s office.
Delivery: Blended (on campus and online)
Units: 90ECTs
Admissions
The Admissions team plays a vital role in BSBI’s success and integrity, ensuring compliance with institutional standards and national and international regulations. They uphold the institution’s reputation while supporting students on their journey to success.
Overview of an application process in phases
01
Assessment of application
02
Recording the application
03
Notification of decision / requesting missing information
04
Submission of requested outstanding information
05
Offer Letter & Study Agreement
06
Offer Acceptance by Applicant
07
Acceptance Letter & Visa Supporting Documents
08
Enrolment and induction
Admission confirmation time frame: Our goal is to confirm admission within 48 hours.
Enrolment confirmation time frame: 5 working days.
Commitment to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)
BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.
- Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
- Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
- Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
- Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
- Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
- Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
- Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
- Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.
BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.
- Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
- Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
- Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
- Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
- Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
- Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
- Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
- Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.
We value your feedback
Your thoughts and ideas help us improve. If you have suggestions, feedback, or ideas you’d like to share, we’d love to hear from you!
Please send your suggestions to BSBIpro@berlinsbi.com.