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Digital Marketing Professional Master

The Digital Marketing Professional Master programme features BSBI’s unique teaching model. The programme includes a new module, Internship, which aims to build a bridge between education and industry. 

BSBI is constantly striving to bring new opportunities and challenges to its students.

As a truly global institution, BSBI is constantly striving to bring new opportunities and challenges to it students. Our mission is to help you grow in your studies and career whilst introducing you to the flourishing business world.

Programme Overview

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Modules

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Key Programme Information

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Entry Requirements

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Programme Overview

The Berlin School of Business and Innovation (BSBI) is currently in the process of certification with CUALIFICAM to offer a Digital Marketing Professional Master programme that reflects BSBI’s standards of excellence in education, innovation, commitment and inclusion. 

CUALIFICAM is the certification procedure established by the Fundación para el Conocimiento Madrimasd to assess and ensure the quality of Professional Master’s programmes conducted in accordance with the rigorous quality standards of the European Higher Education Area. 

BSBI has proudly joined the AEEN (Asociación Española de Escuelas de Negocios), and the European Union of Private Higher Education (EUPHE). 

If you are interested to apply for the Digital Marketing Professional Master programme,
please send a message to BSBIpro@berlinsbi.com.


Studying for the Digital Marketing Professional Master provides a deep understanding of digital marketing strategies, tools and analytics. It enhances career prospects by equipping students with advanced knowledge in marketing communications, consumer behaviour and research and strategic marketing management. The programme also gives students a versatile skill set, preparing them to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels. 


This programme is designed for ambitious individuals aiming to excel and progress in their career paths. Professionals who are ready to immerse themselves in a cross-cultural business experience are encouraged to apply.

Modules

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.

NEW in 2025: BSBI is launching the Internship.

  • Advanced Digital AI Strategic Marketing Management 
  • Digital Marketing Communications for the AI and Sustainable Era 
  • AI Consumer Behaviour and Digital Marketing analytics 
  • Cross-cultural Management in a fragmented digital world 
  • Project Management and Leadership for Digital Business
  • Global Marketing Management and Digital Business
  • Internship
  • Dissertation

Mandatory Internship Module

During your studies at BSBI, you will undertake an integrated practical internship in the third term of your programme. During this time, you will take the first steps towards your desired field of work and have the opportunity to reflect on your projected career path.

Learn more >>

Learning Outcomes

  • Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts. 
  • Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice. 
  • Plan and manage learning and ongoing professional development by making appropriate use of professional networks, opportunities and research publications. 

Career Progression

Graduates of the Digital Marketing Professional Master programme will be equipped with the skills, knowledge, and practical experience needed to pursue a wide range of career opportunities. They can also take advantage of BSBI’s Careers Service to explore global roles with leading companies around the world. 

Here are some popular digital marketing careers: 

  • Digital Marketing Manager 
  • Influencer Marketing Manager 
  • Digital Analytics Manager 
  • Email Marketing Specialist 
  • Marketing Communications Professional 
Visit the Careers Service website.

Minimum age: 21

Academic qualifications: Strong undergraduate degree from a recognised university.

If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience.

Credit recognition is available for:

  1. Professional experience
  2. Credits from other professional master’s programmes with CUALIFICAM certification
  3. Credits from official or accredited university master’s degrees and business schools.

The maximum recognised credits will not exceed 60 ECTS for a 90 ECTS programme.

Application Process: Applicants must indicate their desire for credit recognition when applying for admission and provide documentary evidence for credits earned in other recognised programmes or professional work experience.

Credit Recognition Committee: The equivalence of credits is determined by the Credit Recognition Committee, which includes the Dean, a faculty member familiar with the programme, and representatives from the Registrar and Admission Office. The committee’s decision is notified by the Registrar’s office.

Delivery: Blended (on campus and online)

Units: 90ECTs