Tourism, Hospitality and Event Management Professional Master

The Tourism, Hospitality and Event Management Professional Master programme aims to build a bridge between education and industry.

Programme Overview

During this programme, students will develop a solid understanding of essential event management topics, including marketing, sustainability, cross-cultural management, operations and leadership for the tourism industry. 

This programme is designed for ambitious individuals aiming to excel and progress in their career paths. Professionals ready to immerse themselves in a cross-cultural business experience and looking to launch a career in the tourism industry, interested in sustainability and ethical digital practices are encouraged to apply.  

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS. Cross Cultural Management and Business Decision Making for the Hospitality Industry modules carry 5 ECTS each.

NEW in 2025: BSBI is launching the Internship.

  • Tourism and Hospitality Business Strategy 
  • Strategic Approach in Marketing Planning for Hospitality  
  • Consumer Behaviour
  • Hospitality Operations Management 
  • Event Management 
  • Cross Cultural Management 
  • Business Decision Making for the Hospitality Industry 
  • Internship
  • Dissertation

Mandatory Internship Module

During your studies at BSBI, you will undertake an integrated practical internship in the third term of your programme. During this time, you will take the first steps towards your desired field of work and have the opportunity to reflect on your projected career path.

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Learning Outcomes

Tourism, Hospitality and Event Management Professional Master graduates will be able to: 

  • Demonstrate originality and creativity while applying a coherent and detailed knowledge of business principles and their operation in tourism, hospitality and event management. 
  • Evaluate arguments, concepts and data to make judgements and frame appropriate questions to develop and suggest solutions. 
  • Apply professional standards in design, presentation and writing to communicate ideas to specialist and non-specialist audiences. 

Career Progression

After completing the Tourism, Hospitality and Event Management Professional Master programme, graduates will be able to apply for a range of managerial roles at leading global organisations and innovative start-ups.  

BSBI’s dedicated Careers Service helps tourism, hospitality and event management students and alumni reach their career goals and realise their potential. The service offers specialised support and aims to build long-lasting relationships with local and national employers. 

Visit the Careers Service website.

Minimum age: 21

Academic qualifications: Strong undergraduate degree from a recognised university.

If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience.

Credit recognition is available for:

  1. Professional experience
  2. Credits from other professional master’s programmes with CUALIFICAM certification
  3. Credits from official or accredited university master’s degrees and business schools.

The maximum recognised credits will not exceed 60 ECTS for a 90 ECTS programme.

Application Process: Applicants must indicate their desire for credit recognition when applying for admission and provide documentary evidence for credits earned in other recognised programmes or professional work experience.

Credit Recognition Committee: The equivalence of credits is determined by the Credit Recognition Committee, which includes the Dean, a faculty member familiar with the programme, and representatives from the Registrar and Admission Office. The committee’s decision is notified by the Registrar’s office.

Delivery: Blended (on campus and online)

Units: 90ECTs