Tourism, Hospitality and Event Management Professional Master
Shape the future of global experiences.
Speak to an AdvisorThe Global Demand for Tourism, Hospitality and Event Management Professionals
The tourism, hospitality and event management sectors are experiencing remarkable global growth, driven by increasing disposable incomes, a rising middle class, and the widespread desire for unique travel and cultural experiences. According to the World Travel & Tourism Council (WTTC), the global travel and tourism industry contributed over $9.5 trillion to the global economy in 2023, recovering to 95% of its pre-pandemic peak.
Employment in the sector also surged, with over 330 million jobs supported worldwide – nearly 1 in 10 of all jobs globally. Additionally, the global events industry alone is projected to grow at a 13.48% CAGR, reaching over $1.5 trillion by 2028. This robust expansion highlights the sector’s resilience and increasing demand for skilled professionals to lead innovation and manage sustainable growth.
Programme Overview
In a world where unforgettable experiences define brands and destinations, the Tourism, Hospitality and Event Management Professional Master at BSBI empowers you to become a dynamic leader in one of the world’s most vibrant industries. This programme equips you with the knowledge, tools, and global mindset to design, manage, and elevate experiences that connect people and cultures.
Designed for ambitious individuals seeking to excel in experience-led industries, the programme blends strategic business education with hands-on learning. You will explore global tourism trends, luxury hospitality management, sustainable destination planning, and high-impact event coordination while developing leadership, communication, and innovation skills essential to the sector.
This programme is ideal for individuals who are passionate about creating meaningful experiences and aspire to shape the future of global travel, hospitality, and event management. Whether you are already working in the field and looking to advance, or pivoting your career toward a vibrant, people-focused industry, this programme will provide the strategic foundation and international perspective you need to thrive.
Over the duration of this programme, you will:
- Master the principles of tourism management, hospitality operations, and event design in a global context.
- Explore destination branding, customer experience, and service innovation in a competitive marketplace.
- Gain practical insights through real-world case studies, live projects, and industry guest lectures.
- With a curriculum tailored to reflect the latest developments and challenges in the tourism and hospitality sector, this master’s programme will prepare you to become a highly adaptable and in-demand professional in a globally expanding field.
Build professional connections and enhance your employability through BSBI’s industry network and career services.
You will gain the tools to pursue leadership roles and specialise in areas such as luxury hospitality, sustainable tourism, experiential travel, or large-scale event production. With a focus on customer engagement, cultural awareness, and global trends, the programme opens doors to an exciting, future-proof career.
If you are interested to apply for the Tourism, Hospitality and Event Management Professional Master programme,
please send a message to BSBIpro@berlinsbi.com.
Accreditations, Memberships and Awards
BSBI is committed to delivering an internationally relevant education aligned with the highest academic standards. The Tourism, Hospitality and Event Management Professional Master is certified by CUALIFICAM and overseen by the Fundación para el Conocimiento Madrimasd, ensuring compliance with the European Higher Education Area (EHEA).
BSBI is also a proud member of AEEN (Asociación Española de Escuelas de Negocios) and the European Union of Private Higher Education (EUPHE), reinforcing our dedication to academic excellence, professional development, and international relevance.
Recognised for its innovation and excellence, BSBI has won multiple awards, including the Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025 for BOTSBI – its groundbreaking AI-powered robot. The school also received the Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024 and won the Outstanding Organisation Award at the Education 2.0 Conference in Dubai.
Choose BSBI for a career-focused, globally recognised education that opens doors to international success in tourism, hospitality, and event leadership.
Top Reasons to Study This Programme
Gain insights from lecturers and guest speakers with deep expertise in international hospitality, tourism planning, and event management. Learn from real-world case studies and applied industry scenarios.
BSBI has over 7,000 students enrolled and over 4,000 alumni representing 114 nationalities
Tourism and hospitality are among the most resilient and expanding global industries. This programme equips you with the strategic knowledge and skills to pursue roles in organisations worldwide.
Participate in practical projects, simulations, and internship opportunities to ensure your knowledge is grounded in real experience and ready for immediate impact.
Discover our key achievements.
87%
of enrolled students successfully graduated within 2 years
43%
of graduates are working on a permanent basis
17
Career events, 6 major all campus events, 53 club activities hosted by 5 5 student led clubs
80%
of our faculty members have a PhD
At least 50%
of our faculty members are actively publishing
Career Impact
59%
of graduates were employed, pursuing higher education or running their own business.
40%
of graduates found permanent employment within a year from graduation.
20%
of graduates reached the highest salary ranges, with incomes of over €50,000 per year.
*Based on the 2024 Careers Report | Consolidated results from all BSBI campuses
Learning Outcomes
Upon successful completion of the Tourism, Hospitality and Event Management Professional Master at BSBI, you will:
- Lead with strategic insight in experience-driven sectors
Understand the economic, social and cultural dynamics that shape global tourism and hospitality. Develop the strategic thinking required to lead in complex, customer-centric industries. - Design memorable guest and delegate experiences
Learn how to craft immersive experiences that delight travellers, guests, and event participants, while aligning with organisational goals and brand identity. - Manage operational complexity with confidence
Develop expertise in managing hotel operations, international events, and tourism services, balancing logistics, budgeting, marketing, and team leadership. - Drive innovation and embrace sustainability
Explore how to apply emerging technologies and sustainable practices to shape the future of tourism and hospitality in a responsible and forward-thinking way.
This programme ensures you graduate with a strategic mindset, creative vision, and industry-aligned skillset that prepares you for success in a rapidly evolving global landscape.
Internship Integration: Gain Real-world Experience
A key component of the Tourism, Hospitality and Event Management Professional Master at BSBI is the mandatory internship, which provides students with direct exposure to the professional world. This immersive experience bridges the gap between academic learning and industry practice, allowing you to apply your knowledge in a real-world setting. Through the internship, you will enhance your practical skills, build a professional network, and gain valuable insights into your chosen sector – whether it’s tourism development, hotel management, or international event planning. By the end of your studies, you’ll graduate with both the academic foundation and hands-on experience needed to thrive in a competitive, global marketplace.
Career Progression: Your Future in Tourism, Hospitality and Event Management Starts Here
Graduates of the Tourism, Hospitality and Event Management Professional Master at BSBI will be equipped to thrive in dynamic, international environments across the experience economy. You will be prepared to manage and lead across tourism boards, luxury hotels, global events, destination marketing organisations, and hospitality start-ups.
- Hotel or Resort Manager
- Destination Marketing Specialist
- International Event Manager
- Travel and Experience Consultant
- Conference and Exhibition Director
- Guest Experience Manager
- Tourism Development Officer
With a global perspective and an in-depth understanding of service excellence, BSBI graduates stand out as adaptable, service-focused leaders ready to make an impact.
Graduate Profile: Your Skills and Expertise
Graduates of this programme will possess a well-rounded skill set, combining operational knowledge with leadership, customer experience design, and commercial insight.
- Global tourism management, travel tech & AI in tourism
- Strategic hospitality planning
- Event design and execution
- Service quality and customer experience
- Budgeting, forecasting and logistics
- Cultural awareness and international communication
- Crisis and risk management
- Innovation in hospitality and travel
- Sustainability in tourism and events
With this blend of competencies, graduates will be well-positioned to lead and innovate in a wide range of experience-led industries.
Key Programme Information
- Locations: Barcelona and Madrid*
- Certified by CUALIFICAM
- Duration: 18 months
- Mode of Study: Full-time
- Format: On-campus
- Language: English** and Spanish
- Intakes***:
- 2025: November
- 2026: April, June, November
- Units: 90 ECTs
Download Factsheet >>
*From April 2026
** To be confirmed
***Intakes are subject to change
Programme Structure
All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.
- Tourism and Hospitality Business Strategy
- Strategic Approach in Marketing Planning for Hospitality
- Consumer Behaviour
- Hospitality Operations Management
- Event Management
- Cross Cultural Management
- Business Decision Making for the Hospitality Industry
- Internship
- Dissertation
Admissions
The Admissions team plays a vital role in BSBI’s success and integrity, ensuring compliance with institutional standards and national and international regulations. They uphold the institution’s reputation while supporting students on their journey to success.
Overview of an application process in phases
01
Assessment of application
02
Recording the application
03
Notification of decision / requesting missing information
04
Submission of requested outstanding information
05
Offer Letter & Study Agreement
06
Offer Acceptance by Applicant
07
Acceptance Letter & Visa Supporting Documents
08
Enrolment and induction
Admission confirmation time frame: Our goal is to confirm admission within 48 hours.
Enrolment confirmation time frame: 5 working days.
Minimum age: 21
Academic qualifications: Bachelor’s degree from a recognised university
If the academic requirements are not met, the candidate may be evaluated based on relevant work experience. You must have at least 3 years of management experience.
Note: Mandatory internships are intended for junior students. However, senior students may be exempt if they can demonstrate relevant professional experience.
The BSBI team of experts will assess the candidate’s language proficiency to ensure they meet the requirements for successful completion of this programme.
Spanish Language Requirements:
Exemptions from Spanish language proficiency requirements apply to:
- Native Spanish speakers
- Candidates who have completed their education in Spanish
- Candidates who have obtained their undergraduate degree in Spanish in a Spanish-speaking country
English Language Requirements (if the programme is conducted in English):
A bachelor’s degree completed in a majority English-speaking country at a recognised university
IELTS: Minimum score of 6.0 (with at least 5.5 in each component)
Credit recognition is available for:
- Professional experience
- Credits from other professional master’s programmes with CUALIFICAM certification
- Credits from official or accredited university master’s degrees and business schools.
Application Process: Applicants must indicate their desire for credit recognition when applying for admission and provide documentary evidence for credits earned in other recognised programmes or professional work experience.
Credit Recognition Committee: The equivalence of credits is determined by the Credit Recognition Committee, which includes the Dean, a faculty member familiar with the programme, and representatives from the Registrar and Admission Office. The committee’s decision is notified by the Registrar’s office.
Commitment to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)
BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.
- Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
- Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
- Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
- Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
- Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
- Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
- Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
- Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.
BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.
- Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
- Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
- Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
- Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
- Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
- Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
- Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
- Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.
Student Platforms for Enrolled Students
To support your academic journey once you are enrolled, we provide access to platforms designed to keep you connected and organised.
Canvas
Canvas is a comprehensive learning platform where students can access their modules, check their grades, and find educational materials. Additionally, through this platform, they can take exams and submit their assignments and academic work.
MyPage Student Portal
The MyPage Student Portal serves as the central access point for an overview of students’ academic information, class schedule, attendance records, submission of letter requests, and more.
We value your feedback
Your thoughts and ideas help us improve. If you have suggestions, feedback, or ideas you’d like to share, we’d love to hear from you!
Please send your suggestions to BSBIpro@berlinsbi.com.